About — PaintZola

About PaintZola

A Small Studio Journal, Built One Layer at a Time

PaintZola started as a single notebook of color studies and grew into a home for painters who’d rather learn by doing than by theory alone. It’s written, painted, and photographed by one person — me.

Elara VanceFounder & Writer
Est. 2021Based in Lahore
180+Articles Published
Elara Vance, founder of PaintZola
Elara Vance
Elara Vance working in her studio

In the studio

How PaintZola Began

I didn’t set out to build a blog. For years I kept a private notebook — failed color mixes, notes on brushes that worked and ones that didn’t, sketches of paintings I never finished. It was messy and personal, and it was mine.

A friend asked me to write down how I’d mixed a particular shade of green for a landscape piece. That one page turned into a short guide. The guide turned into a habit. Before long, I was writing every week — not as an expert looking down from a pedestal, but as someone still figuring it out alongside anyone reading along.

“I never wanted PaintZola to sound like a textbook. I wanted it to sound like the notes I actually wish someone had handed me when I started.”

Today, PaintZola is where I share painting ideas, honest guides, and the techniques I actually use — not the polished, perfect version of art-making, but the real one, brush marks and all.

A canvas painting in progress

From the studio archive2024

The journey so far

Milestones Along the Way

2014

First Brush in Hand

Picked up painting as a way to unwind — no formal training, just curiosity and a lot of ruined canvases.

2018

Started Sharing Notes Online

Began posting technique notes and color studies to a small, private mailing list of fellow painters.

2021

PaintZola Was Born

Turned years of scattered notes into a proper site, with a single goal: make painting feel less intimidating.

2024

Crossed 40,000 Monthly Readers

What started as notes to myself became a community of painters, hobbyists, and the paint-curious.

Today

Still Painting, Still Learning

Every guide on this site is still tested on my own easel first — that hasn’t changed, and it won’t.

What I believe

The Philosophy Behind Every Post

Three ideas guide everything published on PaintZola, from a five-minute color tip to a full technique guide.

01

Curiosity Over Perfection

A slightly wrong color mixed on purpose teaches more than a perfect one copied from a chart. Mistakes stay in the story.

02

Practice Over Talent

Nobody on this site was “born an artist.” Every technique shared here was earned through repetition, not luck.

03

Community Over Competition

Painting isn’t a race. PaintZola exists so readers can learn at their own pace, without comparing their first attempt to someone’s hundredth.

12+Years Painting
180+Articles Written
40K+Monthly Readers
1Person, One Easel

Let’s Keep Painting Together

New guides, ideas, and honest notes from the studio — straight to your inbox, roughly once a week.

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